How to Choose a Good Flooring Company (With Expert Insight from Craig Cunningham of Nova Flooring, Cardiff)
When it comes to transforming a room—or an entire property—the flooring you choose can make or break the final result. But while materials matter, choosing the right flooring company is just as important. Work with professionals who cut corners or don’t understand your vision, and you could end up with a finish that looks rushed, wears down quickly, or costs more in the long run.
So how do you find a flooring company that delivers great results—on time, within budget, and without stress?
We spoke with Craig Cunningham, co-founder of Cardiff-based Nova Flooring, to get his take on what separates a good flooring company from a bad one—and how homeowners and businesses can make the right choice first time.
1. Start with Reputation and Experience
“You want someone who’s done it all before—and done it well,” Craig tells Daily Bio News. “We’ve been doing this for over 20 years now, and no two jobs are the same. From tricky hallways to high-end hotels, you learn to work cleanly, professionally, and always with the customer’s end goal in mind.”
A good flooring company will:
- Have a good reputation
- Be happy to show reviews or testimonials
- Show examples of previous work
Nova Flooring has a reputation for delivering high quality domestic and commercial flooring across Cardiff, South Wales and the surrounding areas. Their projects range from boutique kitchens to large office refurbishments—with great feedback from clients.
2. Check the Range of Services and Materials
Not all flooring companies offer the same expertise. Some specialise in carpet, others in vinyl or laminate, and others in commercial settings only.
“We cover the full range—from luxury vinyl tiles and carpets to safety flooring and hygienic wall cladding,” Craig explains. “But more importantly, we help our clients understand the pros and cons of each, so they’re not just picking something that looks good—but something that actually works for their lifestyle or business.”
When reviewing companies:
- Ask what types of flooring they offer
- Confirm if they also do removal, subfloor prep and disposal
- Do they supply and fit?
Nova Flooring’s consultation-first approach means clients get more than just a material—they get guidance tailored to their space, traffic levels, budget and design preferences.## 3. Ask About Accreditation, Insurance & Guarantees
A good company should be able to show:
- Public liability insurance
- Manufacturer backed product guarantees
- Clear workmanship warranty
“You’d be surprised how many firms skip this part,” Craig warns. “We’re insured, qualified and always transparent about what’s covered and for how long. That’s the minimum standard, not a bonus.”
Nova Flooring’s written guarantees cover both materials and fitting so you can have peace of mind.
3. Don’t Be Swayed by Price Alone
Price matters—but it shouldn’t be the only deciding factor. Unusually cheap quotes often cut corners with poor subfloor prep, low grade adhesives or rushed installations.
“We give fair prices—never inflated, but never unrealistic either,” Craig says. “If it’s too good to be true, it usually is. We’d rather quote honestly and deliver quality than promise cheap and leave people disappointed.”
When comparing quotes:
- Ask for a breakdown of materials vs labour
- Look for hidden charges (e.g. old floor disposal, trims or door adjustments)
- Don’t forget to compare what’s included in each quote—not just the headline number
4. Consider Communication and Professionalism
From your first enquiry to the final sweep-up, a good flooring company should keep you in the loop.
“You want someone who shows up on time, keeps things tidy and checks you’re happy at every stage,” Craig adds. “That’s what we’ve built Nova Flooring on—good people, good service and making the process stress free.”
Signs of a professional team include:
- Prompt, polite communication
- Written quotes and timelines
- Respect for your home or workplace
Nova Flooring are known locally not just for their fitting—but their friendliness, flexibility and clean working practices.
Final Thought from Craig: Look for a Partner, Not Just a Fitter
“Flooring is a big investment and it affects your space for years,” Craig concludes. “So don’t just look for someone who can fit it. Look for someone who can guide you, help you avoid costly mistakes and treat your home like their own. That’s what we do—and that’s what people deserve.”
About Nova FlooringBased in Cardiff
Nova Flooring offer domestic and commercial flooring across South Wales and the surrounding areas. With a small team of experts they provide carpet, luxury vinyl tile (LVT), safety flooring and more installation and wall cladding and guidance from start to finish.
Visit novaflooring.co.uk to find out more or request a quote.
Top Tips When Choosing a Flooring Company
- ✅ Experience and reputation
- ✅ Examples of previous work
- ✅ Insurance, warranties and aftercare
- ✅ Clear quotes with breakdowns
- ✅ Communication and professionalism
- ✅ Choose companies like Nova Flooring that are partners not fitters
